When someone says: “French”…..what’s the first second word that comes to mind? “Fashion?” Maybe. “Film?” Uh,could be.“WINE?” Yes sir, you betcha! That be the first,second word describing France. How could it not be with vines covering so much o’ the whole enchilada?
From time to time France gives the World a movie/music star/sports hero. But the “gift” of French wine is constant and(happily)consistent. (Curiously,the World’s premier wine magazine,and wine’s most infuential critic,are both American.)
On the World markets, French wine faces stiff competition from producers in other countries. Many of whom are either French,and/or have adopted the French model. Regardless of taste/price,there is one element French wines have that World wines do not.Authenticity. Because of A.O.C.(Appelation Origine Controle) – The government system of wine designation/control.
This “fidelity”to a specific location means that a Pinot Noir from Beaune,must be produced from those grapes alone,and grown within the Beaune appellation. This assures the consumer that this pinot is an authentic reflection of Beaune’s soil and climate.
World wines,on the other hand,have no such restrictions. And because wine is such a huge business, the Multinationals who churn out container carloads plus o’ vino,focus on the taste/price balance,relative to each market. And,if their grapes in any year are not “ab/fab”,they’ll be “enhanced” in the cellar.(“Better drinking through chemisty”…….NOT!)
There is even a wine producers “hotline” offering market specific additive info. “OK – So you want to produce a Chardonnay for low end Japanese consumers..Since they like a bananna flavor on the finish,you need to add yeast b-957.“
Did we learn something today?
THROW ME A BONE HERE, PEOPLE!
What are ya thinkin’?