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French Country Travel Life Food Drama
Yes, Virginia, there is a French Country Travel Life Food Drama. You won’t see it on TV. And it’s not coming soon to DVD. And, sadly,
DA BG is not the first observer of all things French to take notice of this nerve jangling situation.
The first, as always, are the (pun accepted) “bean counters.” Those overpaid, inflation protected know-it-alls whose only mission and joy in life is to bombard us with statistics. And you know how usefull those are in navigating the minefield of modern life dear reader. Do you not?
Our French Country Travel Life Food Drama, is the shocking news that – owing to the economic crisis the know-it-alls say – the French fast food consumption is now giving the bronx cheer to traditional restaurant fare.
My food–o-phile pal Lori Hinnant has the dramatic details:
Lurid reports of the increasing number of traditional restaurants resorting to frozen pre-packaged meals to hold down their prices have shaken France’s sense of culinary identity.
French lawmakers have swung into action to protect their cuisine, which the government officially considers a matter of national pride — even to the point of persuading UNESCO in 2010 to put French cuisine on its World Heritage List.
“I don’t want chefs replaced by microwaves,” said Daniel Fasquelle, a lawmaker in the French Assembly who voted recently for a measure that would require restaurants to print “fait maison” — or homemade — on menus next to dishes that were created from scratch.
Fasquelle said the legislation, which was approved in the lower house and goes to the Senate in the fall, is weaker than what he and other culinary warriors want but represents a step in the right direction. Fasquelle is part of a movement seeking to limit what can be called a “restaurant” to places where more than half the food is made in-house. The idea is to protect “true cuisine” and force the fakers — who would have to find a more appropriate word, such as “caterer” — to fess up.
The harsher measure died in the Assembly earlier this year but Fasquelle and his cohorts plan to propose it again in September. The legislative pushes have parallels to requirements French bakeries were subjected to in 1998, when the word “boulangerie” was legally reserved for establishments that made bread from scratch — and using a freezer at any point in the process strictly prohibited.
Amid the parliamentary uproar, most French workers — increasingly pressed for time and money — are unlikely to probe too deeply.
Lunches that have traditionally run two hours or even three hours in the south are being cut short by the modern work day. According to a 2011 study, the French midday break is down to an average of 22 minutes, compared with nearly 90 minutes two decades ago. And a study this spring found that a fifth of French workers are bringing their food from home to eat at work — double the percentage just three years ago, according to a survey this spring from industry consultant Gira Conseil.
According to the study, fast food expenditures have surpassed traditional restaurants for the first time, making up 54 per cent of receipts.
But don’t think that French fast food means strictly McDonald’s, whose sales in France are slumping this year, according to their most recent quarterly results.
One of the biggest drivers of the fast food trend are the very French boulangeries that were subject to regulation back in the ’90s. These days they’ve become masters of serving up delicious quick meals for the price of a Big Mac and fries — and these come under the category of “fast food.”
For Estelle Levy, who opened a bakery two years ago in Paris, the choice was clear. A traditional French bakery has three producers: one to make bread, one to make pastries and cakes and a third to make breakfast fare like croissants. She decided to forgo the croissant specialist and hired a cook to serve quick meals instead.
“The day that I don’t make bread, my business is over,” she said, seated next to the espresso machine in her dining area. “But my bakery wouldn’t be viable if I didn’t serve food.”
More than a third of her income is from the lunches, she said. Most of her customers grab a sandwich, a pastry and a drink and take off. A few linger at the handful of tables she set up facing the display cases containing pasta, quiches and desserts. The bread is there, of course, but it’s tucked behind the counter.
While bakeries like Levy’s are cashing in on the fast food trend, so are supermarkets. This spring Carrefour, the hypermarket chain, began offering a new line of what the French call “snacking” — because a meal on the run is considered just that.
Even so, French flavour demands remain unchanged, said Anne-Marie Ferrari, a Carrefour executive. In France, she said, “snacking also has to mean eating well.”
A small dessert is expected at even the most rushed of meals, and the idea of a meal eaten while walking or driving is anathema. Carrefour, which like any established restaurant accepts the subsidized vouchers that many French office workers receive to buy lunch, prices the new meals well within their 7 to 8 euro ($9-10) daily midday budget.
It all means traditional restaurants are getting squeezed and have been quietly reacting by turning to a pair of scissors and a microwave — reheating outsourced ready-made meals, said Fasquelle, the lawmaker. He thinks it’s a quick-fix solution that will create a long-term problem for the entire country.
“Forty per cent of tourists come here for our cuisine,” he said. If food quality continues to deteriorate, he added, at some point jobs will be at stake. “France is not like other countries when it comes to cuisine. It’s the country of good food, good wine.”
It’s hard to find anyone to publicly defend the idea of using frozen, prepared foods in a restaurant. This is, after all, the same country where a group of angry farmers tore apart a McDonalds in 1999. But according to Synhorcat, the national restaurant and hotel union, only about 55 per cent of restaurant meals are made in-house from fresh ingredients.
“The French are modifying how they eat, not only fast food, but also at the high end,” said Bernard Boutboul, who led the study. “And everything that is mid-range in France is less and less popular because it’s of lower quality, lower flavour.”
That’s perhaps borne out with the latest sales figures: The union that represents major French restaurants, including national chains, on Monday said the number of visits had fallen by 13.2 per cent compared with the same period a year ago.
Read more HERE.
French Country Travel Life History Lesson
This French Country Travel Life History Lesson is one of the few that appear in this space. But it’s here precisely because it’s a piece of French History not well known. And it needs to be. After all DA BG’s mission is to hip you to all that you’re not hip to. Right?
The Celebrated Bruce J. Kauffmann is today’s guest teacher:
“Few have lived a life as meaningful or full as did Nancy Wake. Living in France in 1940 when Nazi Germany subjugated that country, she became a leader of the “maquis” groups — the French resistance fighters — who sabotaged the Nazi occupation of France at every opportunity. Wake was so good at her job, and so good at escaping capture, that the Gestapo nicknamed her “The White Mouse” because she avoided every trap.
Fearing the law of averages, however, in 1943 her colleagues convinced her to flee France and head for England, where she underwent rigorous training as part of England’s Special Operations Executive. She proved to be an outstanding trainee, and after completing her training she was parachuted back into France to once again assume a leadership position in the resistance. Her duties ranged from recruiting new maquis members to procuring weapons, to leading attacks on hundreds of German military installations.
In some ways, she was an anomaly. She was breathtakingly beautiful and used her beauty to full effect — she was never without her lipstick and face cream — but she was also a hardened and often hard-hearted killer. She handled a machine gun better than most men and once killed a German soldier with her bare hands. And when she discovered another female resistance fighter was a spy she shot her herself, later saying she had no regrets. “I was not a very nice person,” she explained, “and it didn’t put me off my breakfast. After all, she had an easy death … Her death was a lot better than the one I would have got.”
Read more HERE.
THROW ME A BONE HERE,PEOPLE!
What are ya thinkin’?
French Country Travel Life Rustic Getaway
There is a French Country Travel Life Rustic Getaway that is, shall we say, “rustic” with a capital “R.” An “eco-friendly” with a capital “E.” No, it is not the tiny perfect village where DA BG lives. (I have electricity AND an indoor toilet.!)
It is a (obviously) picturesque spot in the French countryside that was born of both love and necessity. And, as is so often the case, not by the French. But by those of the race that has been intertwined with la belle France for centuries. The exotic strangers from the (not so)far away fish n’ chip lands.
Two of them, Bob and Diane Kirkwood, are responsible for creating the ultimate “get away from it all” paradise deep in the French countryside.
Our pals at the kahaleejtimes have the rustic details:
“Music comes courtesy of an old Decca 66 record player and a selection of 78s. Oil lamps and candles supply the lighting and if you want the Internet you’ll have to make the trek into the nearest town.
Tourists have long flocked to France in search of the rural dream.
But the Kirkwoods have taken things one step further, offering holidaymakers the chance to live without mains electricity, flush toilets, mobile phone or Internet access.
Tapping into the modern day nostalgia for a simpler, less hectic existence, the Kirkwoods’ holiday cabins in the Perigord-Limousin Natural Regional Park in south-western France are an antidote to the “24/7” lifestyle of many visitors.
“It all happened by accident really… there’s no work around here so you have to find something to do,” Bob Kirkwood told AFP by telephone from his home near the small town of Piegut.
The couple fell in love with the natural beauty of the area and its slower pace of life during a short visit there in 2000.
“It’s all just forests really and very backward farming. I mean, it’s not unusual to see people ploughing with horses,” he said.
Astonished by the then rock-bottom cost of property in the area, which Bob calls a “real backwater”, the Kirkwoods bought a house as a holiday home and after spending the summer there, decided to stay permanently.
When a nearby piece of land with a lake came on the market, they bought it and converted an old shack into a bolt-hole for themselves.
But because of the isolated nature of the spot, Bob found he had to turn himself into an expert on off-grid living.
“We didn’t go into this because of green issues,” says Bob, 50, a carpenter by trade.
“It was just that you can’t run electricity or other services to this class of building because they’re so remote.
“So we had no alternative really other than to find ways of generating a bit of power and it all led from there.”
Bob began by buying a car battery and “seeing what could be done with it”.
Now, the Kirkwoods’ cabins — two of their own and a third that they converted and manage for British television celebrity Kate Humble — boast compost toilets, wood-burning stoves for heating and hot water and solar powered lamps for lighting, although Bob and Diane prefer candles or oil lamps.
The popularity of the cabins took the couple by surprise.
After they finished the first one, they set up a website with a view to occasionally letting it. Every year more and more people come, said Bob.”
Read more HERE.
THROW ME A BONE HERE,PEOPLE!
What are ya thinkin’?